The Product and Commercial Strategy Studio provides a comprehensive framework for building and scaling successful products, moving seamlessly from strategic foundations to applied business execution. Learners begin with market opportunity mapping and product strategy development, gaining clarity on positioning and growth potential. This foundation is strengthened through the Jobs-To-Be-Done (JTBD) framework and canvas, which help define customer value and align product direction with real-world needs. Participants then explore how to design effective business models, shape ideas into a Minimum Viable Product (MVP), and evaluate pricing strategies that balance adoption and profitability. The studio also emphasizes risk and regulatory screening, stakeholder alignment, and the role of strategic partnerships and M&A in driving sustainable growth. Finally, learners are guided in translating insights into a structured business plan and crafting a compelling board and investor pitch, ensuring both strategic clarity and commercial impact.
Sea and Beyond
At Sea and Beyond we strive for authenticity and honesty in our work. Our mission is to help “You take a well informed decision” and we try and support you through our various services like
- Mentoring
- Skill enhancement/Education
- Job Opportunities and
- Your branding (CV and LinkedIn preparation)
We have a team of writers who conduct thorough research to ensure the accuracy of the content and for the clarity in communication. We will be happy to support you wherever required
Rating:
Price:
₹ 699
Language:
English
Length:
03:00:00
Intended for:
Reference:
Topics:
3 Sections . 17 lectures . 3h 12m total length
18 min
1.2 Product Strategy Chart | Part 2
Laying out a roadmap for digital tools and platforms in maritime operations.
17 min
1.3 Market Opportunity Mapping | Part 3
Identifying digitalization opportunities across ports, logistics, and shipping routes.
11 min
1.4 Value Proposition / JTBD Framework | Part 4
Defining how digital solutions address seafarers’ and operators’ needs (efficiency, safety, compliance).
10 min
1.5 JTBD Canvas | Part 5
Mapping specific “jobs” in shipping (cargo tracking, port clearance, safety monitoring) to digital solutions.
14 min
1.6 Business Model | Part 6
Designing revenue and value systems for maritime tech solutions (platforms, SaaS, data services).
10 min
1.7 Insightful Discussion | Part 7
Exploring case studies, innovations, and challenges in applying digital tech to maritime.
17 min
1.8 MVP | Part 8
Prototyping a digital solution, e.g., blockchain cargo tracking or AI-driven port scheduling.
23 min
1.9 Pricing Models | Part 9
Evaluating pay-per-use, subscription, or freemium approaches for maritime digital tools.
7 min
1.10 Risk & Regulatory Screening | Part 10
Assessing cybersecurity, compliance, and IMO regulations in adopting digital systems.
6 min
1.11 Stakeholders & Partnerships | Part 11
Mapping ports, shipping companies, regulators, and tech partners in maritime ecosystems.
6 min
1.12 Mergers & Acquisitions | Part 12
Role of M&A in scaling digital maritime startups and integrating with global players.
3 min
1.13 Business Plan | Part 13
Developing a structured strategy to scale digital platforms in the maritime sector.
13 min
1.14 Board & Investor Pitch | Part 14
Crafting a compelling pitch highlighting efficiency, transparency, and ROI in maritime digitalization.
7 min
2.1 The 3Ds of Maritime Tech and the Emerging Innovators | Part 1
Learn the difference between digitisation, digitalisation, and digital transformation, and explore the key players driving innovation in the maritime industry
11 min
2.2 The Future Course of Maritime Digital Transformation | Part 2
Explore upcoming digital trends and innovations that will define the next era of global maritime trade.
14 min
3.1 Business Model
Get a glimpse through this free preview on how different business models drive growth, innovation, and success in the commercial landscape.
Successful completion of this course will earn you a certificate of completion from Sea and Beyond. This certificate will be emailed to you and you could also share and show it on LinkedIn Please click on the button below to purchase the certificate.
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